Design Matters 15

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10.11.2010 I 6.00 pm I SS 10 I K1.01 I design matters 15 (English)

Help! I’m not sure what design means;

So what is it that you do?

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Nick Sunderland, creative strategy director, Heavenly
Help! I’m not sure what design means
Design Week, UK, Thursday, 2 September 2010

Design Week Opinion Survey
So what is it that you do?
Design Week, UK, Thursday, 2 September 2010

 
What do you answer, if someone wants to learn more about 
your chosen field of study and future profession?

You are studying »communciation design«, – O.K. ?????
And what does this mean?
What are you actually doing?
And what is design about, anyway?

If it comforts you: you are not the only ones struggling to come up with
an answer that sums it all up and is still concise.
This September Design Week, a weekly UK design publication, kicked off
a discussion about the purpose of our profession.
Various »big names« and professionals shared their interpretation with the public.

Still, it did not boil down to a snappy formula, that you can
pull out of your hat during the next party or family gathering.
It obviously isn’t that simple.

Let’s take this as an opportunity, to pick up the discussion and
draw our own conclusions.

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