design matters 11

Design Matters 11

04.11.2009 | 6.00 pm | WS09/10 | M3.09a | design matters 11 (English)

We’re here to be bad.

Tibor Kalman & Karrie Jacobs

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Tibor Kalman and Karrie Jacobs touch upon issues, that are fundamental to our understanding of the design profession and the role we play within it.

The world is full of good designers, who have begun to dress like their clients, talk like their clients and think like their clients. We’ve become insiders. Being good has become a problem.

We have to become outsiders again.
We have to learn how to be bad.

But what does this mean?
Which goals should we pursue?
Which paths should we follow?


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