design matters 09

Design Matters 09

13.05.09 | 6.30 pm | SS09 | M3.09a | design matters 09 (English)

Why the Obama “Brand” is working;

Obama’s On-the-Wall Endorsement (extract)

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Andrew Romano interviewing Michael Bierut, Newsweek, US, 2008
»Why the Obama “Brand” is working«

William Booth, Washington Post, US, 2008
»Obama’s On-the-Wall Endorsement« (extract)

Barack Obama was the first US presidential candidate to be marketed like a high-end consumer brand – and it worked.

But is the language of consumer branding an appropriate vehicle for political messages?

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